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Jacob Brancasi is an award-winning design researcher and strategist focused on enhancing individual and community health and well-being.

Jacob is passionate about collectively moving from a sick-care to a well-care model of health. To that end, he partners with clients to uncover and amplify patient perspectives — and to imagine and design new services, products, and initiatives that better meet patient challenges and aspirations. Jacob has worked across the health landscape to transform patient experiences for older adults, people with disabilities and/or chronic conditions, non-English speakers, and low-wealth communities. 

He is honored to have received accolades from renowned health and design institutions like AARP, the U.S. Department of Health & Human Services, and the Core77 Design Awards, and to have worked with talented teams at Massachusetts General Hospital, Children’s Health, Blue Cross Blue Shield, and most recently, the U.S. Department of Veterans Affairs. 

Jacob holds a bachelor’s degree from Vassar College, and a master’s degree from ArtCenter College of Design, where his thesis redesigned stock photos of healthcare through a co-design process with patients.




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